This coffee was grown by smallholder farmers living around the kebele (town) of Konga in the Yirgacheffe region. The washing station is owned by Primrose SP PLC. Primrose are responsible for the dry milling and exporting of the final product. Most contributing farmers own less than a hectare of land and they grow coffee simply as a backyard cash crop. Coffee will usually be interspersed with other subsistence crops such as mange, sweet potato and avocados, but there are no other primary cash crops grown in the region.

Primrose works directly with the smallholders to improve quality and cultural practices on the farm. Income from coffee is important but minimal for most farmers due to the small size of their farms. As such, inputs are minimal – most coffee grown in the region is 100% organic, though not certified, as farmers simply do not have the money to apply chemical fertilisers, pesticides or herbicides, or cover the costs associated with organic certification. Primrose ensures there are agricultural officers who work closely with each farmer to ensure the fertility of the farmland.

Farmers in the region are susceptible to a number of challenges, namely; an ageing generation of coffee trees, negative effects of climate change and fluctuations in the coffee market price. Climate change in particular is having difficult repercussions, as fluctuating seasons affect harvests, as well as unexpected rains, increasing the length of the drying process. Fortunately, local initiatives are attempting to  combat these problems. Working with agricultural development agents, farmers in the region are  supported to help plant new coffee trees and sustainable farming practices.